---
title: Bid Better Business - Part 2
description: Discover Peru Consulting's key strategies for effective bidding and tender responses, focusing on aligning solutions with customer objectives.
image: https://peruconsulting.co.uk/hubfs/Imported_Blog_Media/how-to-create-a-catchy-slogan-scaled-e1597068620549-1.webp
---

[Skip to main menu](https://peruconsulting.co.uk/resources/peruvian-views/bid-better-business-part-2#main-menu) [Skip to footer](https://peruconsulting.co.uk/resources/peruvian-views/bid-better-business-part-2#footer)

[Peru Consulting logo](https://peruconsulting.co.uk/) Peru Consulting homepage

- Better Solutions 
    - Better Solutions
    - [Overview](https://peruconsulting.co.uk/it-business-solutions)
    - [IT 360](https://peruconsulting.co.uk/it-business-solutions/it-360)
    - [Performance Accelerators](https://peruconsulting.co.uk/it-business-solutions/performance-accelerators)
    - [Better Partnerships](https://peruconsulting.co.uk/it-business-solutions/better-partnerships)
    - ![header-menu-placeholder-image](https://peruconsulting.co.uk/hubfs/website/vectors/lazy-image.svg) [View promoted page](https://peruconsulting.co.uk/it-business-solutions)
- Better People 
    - Better People
    - [Meet our Consultants](https://peruconsulting.co.uk/consultants/meet-our-consultants)
    - [Become a Better Consultant](https://peruconsulting.co.uk/consultants/become-a-better-consultant)
    - ![header-menu-placeholder-image](https://peruconsulting.co.uk/hubfs/website/vectors/lazy-image.svg) [View promoted page](https://peruconsulting.co.uk/it-business-solutions)
- Our Services 
    - Services
    - [Overview](https://peruconsulting.co.uk/services)
    - [Architecture](https://peruconsulting.co.uk/services/business-architecture)
    - [Data Management](https://peruconsulting.co.uk/services/data-management)
    - [Change Delivery](https://peruconsulting.co.uk/services/change-delivery)
    - [Supplier Management](https://peruconsulting.co.uk/services/supplier-management)
    - [Sourcing](https://peruconsulting.co.uk/services/sourcing)
    - ![header-menu-placeholder-image](https://peruconsulting.co.uk/hubfs/website/vectors/lazy-image.svg) [View promoted page](https://peruconsulting.co.uk/it-business-solutions)
- Our Work 
    - Our Work
    - [Overview](https://peruconsulting.co.uk/industries)
    - [Financial Services](https://peruconsulting.co.uk/resources/tag/financial-services-case-studies)
    - [Healthcare & Life Sciences](https://peruconsulting.co.uk/resources/tag/healthcare-life-sciences-case-studies)
    - [Industrial & Manufacturing](https://peruconsulting.co.uk/resources/tag/industrial-manufacturing-case-studies)
    - [Legal Services](https://peruconsulting.co.uk/resources/tag/legal-services-case-studies)
    - [Retail & Wholesale](https://peruconsulting.co.uk/resources/tag/retail-wholesale-case-studies)
    - [View all Case Studies](https://peruconsulting.co.uk/resources/tag/case-studies)
    - ![header-menu-placeholder-image](https://peruconsulting.co.uk/hubfs/website/vectors/lazy-image.svg) [View promoted page](https://peruconsulting.co.uk/it-business-solutions)
- About 
    - About
    - [Culture & History](https://peruconsulting.co.uk/culture-and-history)
    - [Community](https://peruconsulting.co.uk/community)
    - [Partners & Associates](https://peruconsulting.co.uk/partners-and-associates)
    - ![header-menu-placeholder-image](https://peruconsulting.co.uk/hubfs/website/vectors/lazy-image.svg) [View promoted page](https://peruconsulting.co.uk/it-business-solutions)
- [Resources](https://peruconsulting.co.uk/resources)

[Get in touch](https://peruconsulting.co.uk/contact)

<https://peruconsulting.co.uk/>

- Better Solutions 
    - Better Solutions
    - [Overview](https://peruconsulting.co.uk/it-business-solutions)
    - [IT 360](https://peruconsulting.co.uk/it-business-solutions/it-360)
    - [Performance Accelerators](https://peruconsulting.co.uk/it-business-solutions/performance-accelerators)
    - [Better Partnerships](https://peruconsulting.co.uk/it-business-solutions/better-partnerships)
- Better People 
    - Better People
    - [Meet our Consultants](https://peruconsulting.co.uk/consultants/meet-our-consultants)
    - [Become a Better Consultant](https://peruconsulting.co.uk/consultants/become-a-better-consultant)
- Our Services 
    - Services
    - [Overview](https://peruconsulting.co.uk/services)
    - [Architecture](https://peruconsulting.co.uk/services/business-architecture)
    - [Data Management](https://peruconsulting.co.uk/services/data-management)
    - [Change Delivery](https://peruconsulting.co.uk/services/change-delivery)
    - [Supplier Management](https://peruconsulting.co.uk/services/supplier-management)
    - [Sourcing](https://peruconsulting.co.uk/services/sourcing)
- Our Work 
    - Our Work
    - [Overview](https://peruconsulting.co.uk/industries)
    - [Financial Services](https://peruconsulting.co.uk/resources/tag/financial-services-case-studies)
    - [Healthcare & Life Sciences](https://peruconsulting.co.uk/resources/tag/healthcare-life-sciences-case-studies)
    - [Industrial & Manufacturing](https://peruconsulting.co.uk/resources/tag/industrial-manufacturing-case-studies)
    - [Legal Services](https://peruconsulting.co.uk/resources/tag/legal-services-case-studies)
    - [Retail & Wholesale](https://peruconsulting.co.uk/resources/tag/retail-wholesale-case-studies)
    - [View all Case Studies](https://peruconsulting.co.uk/resources/tag/case-studies)
- About 
    - About
    - [Culture & History](https://peruconsulting.co.uk/culture-and-history)
    - [Community](https://peruconsulting.co.uk/community)
    - [Partners & Associates](https://peruconsulting.co.uk/partners-and-associates)
- [Resources](https://peruconsulting.co.uk/resources)
- [Get in touch](https://peruconsulting.co.uk/contact)

![hero image](https://peruconsulting.co.uk/hs-fs/hubfs/Imported_Blog_Media/how-to-create-a-catchy-slogan-scaled-e1597068620549-1.webp?height=640&name=how-to-create-a-catchy-slogan-scaled-e1597068620549-1.webp)

# Bid Better Business - Part 2

Share

<https://www.linkedin.com/shareArticle?mini=true&url=https://peruconsulting.co.uk/resources/peruvian-views/bid-better-business-part-2> [mailto:?body=Check%20out%20this%20post%3A%20https://peruconsulting.co.uk/resources/peruvian-views/bid-better-business-part-2](mailto:?body=Check%20out%20this%20post%3A%20https://peruconsulting.co.uk/resources/peruvian-views/bid-better-business-part-2) <https://www.facebook.com/sharer/sharer.php?u=https://peruconsulting.co.uk/resources/peruvian-views/bid-better-business-part-2> <https://twitter.com/intent/tweet?url=https://peruconsulting.co.uk/resources/peruvian-views/bid-better-business-part-2&text=Check%20out%20this%20post>

![image of Peru Consulting](https://139544704.fs1.hubspotusercontent-eu1.net/hubfs/139544704/website/graphics/global/avatars/peru-consulting-avatar.svg) Peru Consulting

Peru Consulting 28 Jul 2020 Time to read: 

Find out how to develop compelling tender responses that resonate with customers by reading an extract from Peru’s Consulting’s “guide to better bidding”:

➊ First truly understand what your potential customer wants:

- An RFP or ITT will typically include the customers key objectives/strategy.
- If not make sure this is the first question you ask in any procurement process.
- Make it a priority to truly understand your prospective customers objectives.

➋ Ensure your response articulates how your solution can meet their objectives:

- Lead to your solution, not with your solution.
- Ensure your tender response is linked to your customers objectives.
- From your management summary through to specific responses to requirements.

➌ Ensure there is a golden thread from their objectives to your solution:

- First playback their objective and then associate it with your solution.
- A method for mapping objectives to solutions is a benefits dependency network
- This is a visual representation of how:

                ☑ Your solution can enable business change

                ☑ The business change can drive one or more benefits

                ☑ The realisation of the benefits will support the customers objectives.

![BDN - Bid Support](https://peruconsulting.co.uk/hubfs/Imported_Blog_Media/BDN-Bid-Support-1.webp) ![BDN - Bid Support](https://peruconsulting.co.uk/hubfs/Imported_Blog_Media/BDN-Bid-Support-1.webp)

 

In summary:

- First seek to understand your customers key objectives
- Then illustrate how your solution meets them
- Start with the objectives not your solution.

As the famous saying goes “Begin with the end in mind”.

- Topics:
- [Sourcing](https://peruconsulting.co.uk/resources/tag/sourcing)

## Related resources

[See all resources](https://peruconsulting.co.uk/resources)

[View Get out of the building page](https://peruconsulting.co.uk/resources/get-out-of-the-building)

![image](https://peruconsulting.co.uk/hubfs/derek-thomson-833EbToi4yA-unsplash.jpg)

Get out of the building

We can get somewhat absorbed by the issues within the four walls of our own organisation. It's a comfortable zone, and remote work often...

[View Strategic sourcing and the rise of co-creation page](https://peruconsulting.co.uk/resources/strategic-sourcing-and-the-rise-of-co-creation)

![image](https://peruconsulting.co.uk/hubfs/Strategic%20sourcing%20and%20the%20rise%20of%20co-creation%20-%20Peru%20Consulting.jpg)

Strategic sourcing and the rise of co-creation

According to an African proverb: ‘If you want to go fast, go alone; if you want to go far, go together’.  In strategic sourcing, the rise...

[View Adopting a Collaborative Procurement Model page](https://peruconsulting.co.uk/resources/adopting-a-collaborative-procurement-paradigm)

![image](https://peruconsulting.co.uk/hubfs/Blog%20Header%20Image%20%E2%80%93%202.png)

Adopting a Collaborative Procurement Model

Introduction The traditional approach to procurement often involves an adversarial dynamic between buyers and suppliers, leading to lengthy...

[Peru Consulting logo](https://peruconsulting.co.uk/) Peru Consulting homepage

Shaping industries through the power of better consulting.

- Better Solutions
- [IT 360](https://peruconsulting.co.uk/it-business-solutions/it-360)
- [Performance Accelerators](https://peruconsulting.co.uk/it-business-solutions/performance-accelerators)
- [Better Partnerships](https://peruconsulting.co.uk/it-business-solutions/better-partnerships)

- Better People
- [Become a Better Consultant](https://peruconsulting.co.uk/consultants/become-a-better-consultant)
- [Meet Our Consultants](https://peruconsulting.co.uk/consultants/meet-our-consultants)
- [Our Services](https://peruconsulting.co.uk/services)

- About Us
- [Culture & History](https://peruconsulting.co.uk/culture-and-history)
- [Community](https://peruconsulting.co.uk/community)
- [Contact Us](https://peruconsulting.co.uk/contact)

- <https://www.linkedin.com/company/peru-consulting/> Visit us on LinkedIn
- <https://www.instagram.com/peruviansnotfromperu/> Visit us on Instagram

© Peru Consulting 2026

Registered address: Peru Consulting Ltd, SPACES Peter House, Oxford Street, Manchester, M1 5AN

- [Cookies](https://peruconsulting.co.uk/cookie-policy)
- [Privacy Policy](https://peruconsulting.co.uk/privacy-policy)
- [T&C’s](https://peruconsulting.co.uk/terms-and-conditions)
- [Slavery](https://peruconsulting.co.uk/slavery)
- [Diversity](https://peruconsulting.co.uk/diversity)
- [Carbon](https://peruconsulting.co.uk/carbon)

Close

![](https://px.ads.linkedin.com/collect/?pid=5673929&fmt=gif)

```json
{
  "@context" : "https://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Peru Consulting",
    "url" : "https://peruconsulting.co.uk/resources/author/peru-consulting"
  },
  "dateModified" : "2023-12-21T13:03:00.877Z",
  "datePublished" : "2020-07-28T23:00:00.000Z",
  "headline" : "Bid Better Business - Part 2",
  "image" : [ "https://peruconsulting.co.uk/hubfs/Imported_Blog_Media/how-to-create-a-catchy-slogan-scaled-e1597068620549-1.webp" ],
  "mainEntityOfPage" : {
    "@id" : "https://peruconsulting.co.uk/resources/peruvian-views/bid-better-business-part-2",
    "@type" : "WebPage"
  },
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "url" : "https://peruconsulting.co.uk/hubfs/website/vectors/peru-consulting-logo.svg"
    },
    "name" : "Peru Consulting Ltd"
  }
}
```

```json
{
  "@context" : "https://schema.org",
  "@type" : "Article",
  "author" : [ {
    "@type" : "Person",
    "name" : "Peru Consulting",
    "url" : "https://peruconsulting.co.uk/resources/author/peru-consulting"
  } ],
  "dateModified" : "2023-12-21T13:03:00+0000",
  "datePublished" : "2020-07-28T23:00:00+0000",
  "headline" : "Bid Better Business - Part 2",
  "image" : [ "https://139544704.fs1.hubspotusercontent-eu1.net/hubfs/139544704/Imported_Blog_Media/how-to-create-a-catchy-slogan-scaled-e1597068620549-1.webp" ]
}
```